Maryland Lottery Rewards Pollard Banknote New Prime Contract for Instant Ticket Games
WINNIPEG, MB, August 3, 2021 / CNW / – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that following a competitive procurement process, it has been awarded a four year contract from the Maryland Lottery and Gaming Control Agency (“MLGCA” or the âLotteryâ) as its prime contractor for instant ticket games and related services. As part of this new contract, Pollard Banknote will be awarded at least 67% of the total number of instant ticket sets purchased each fiscal year. The new agreement begins July 8, 2021 and includes the option of an additional three-year extension.
This new contract extends the long-standing relationship between Pollard Banknote and MLGCA. Since 2006, Pollard Banknote has proudly served the Lottery as the prime contractor for instant tickets. During this period, instant lottery ticket sales more than doubled and in fiscal 2020 reached record sales of $ 852.7 million. Due to the exceptional success of the lottery, it has been the second fastest growing lottery in the United States for the past six years.
Pollard Banknote and the MLGCA have worked together to continue to strengthen and diversify their gaming portfolio, including the optimization of its extended gaming category. The Lottery leveraged the expertise of the Pollard Banknote category and the industry’s best translucent marking system when it launched its first $ 20 Crossword puzzle, $ 500,000 Crossword. The game was just one of many games in the successful crossword puzzle category of The Lottery, which has seen sales growth of 130% since fiscal 2015. The Lottery has further diversified its popular gaming category. extended with the introduction of Bingo X20, his first Bingo ticket at $ 20 price point.
Leveraging Pollard Banknote’s printing innovations and licensed brands, the Lottery has kept its portfolio of instant tickets fresh and exciting. For example, the lottery $ 10 Ravens The ticket, featuring the Ravens’ holographic logo, is the industry’s first FXtra â¢ Scratch ticket. Pollard Banknote has also partnered with the Lottery to introduce popular licensed brands such as Marilyn Monroe â¢. Accentuated by Pollard Banknote’s patented Scratch FXÂ® and a Second Chance Promotion that featured a glamorous experiential prize package, the MLGCA’s Marilyn Monroe â¢ ticket became one of the lottery bestsellers $ 2 licensed games.
Pollard Banknote will continue to work closely with MLGCA to develop exceptional instant ticket concepts, identify effective strategies to optimize its retail presence, and explore opportunities to implement exciting digital offerings. The Lottery will have ongoing access to innovative new product offerings from Pollard Banknote, insightful market research tools and exciting brands from our licensed game portfolio to help drive sales growth.
“We are delighted to continue our successful relationship with Pollard Banknote under this new prime contract award. Together we have achieved remarkable growth over the years and look forward to building on our shared past success with new exciting games and products for Maryland Lottery players, “mentioned Jean Martin, Director, Maryland Lottery. âOur work will continue to focus on providing our players with highly engaging instant ticket games while exploring untapped lottery opportunities that will further increase revenue for the good causes we support in Maryland. “
“We are delighted that the Maryland Lottery has once again chosen us as their primary partner for Instant Tickets and related services, and we look forward to continuing to support the Lottery in all facets of its Instant Ticket portfolio,” said declared Matthew Isaac, Senior Director, Lottery Marketing, Pollard Banknote. “Through our continued collaboration, we look forward to introducing many more advanced instant ticket games and lottery products to the Maryland market.”
The Maryland Lottery and Gaming Control Agency generates revenue to help support good causes within the state. Since its creation in 1973, the Lottery has contributed more than $ 17 billion in revenue to the State and awarded more than $ 28.2 billion in prizes to players. During the 2020 financial year, the Lottery contributed $ 1.113 billion to the good causes of the State which support education, public health and safety and the preservation of the environment.
About Pollard Banknote
Pollard Banknote is a major lottery partner of over 60 lotteries around the world. player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator with decades of experience helping lotteries to maximize player engagement, sales and revenue for good causes. Pollard Banknote also provides tab tickets, bingo paper and its Diamond game and electronic games and gaming devices compliant with charity markets and other games in North America. Founded in 1907, Pollard Banknote is approximately 64.3% owned by the Pollard family and 35.7% by public shareholders, and is listed on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Certain statements contained in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to differ materially from results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, these statements include words such as “may”, “will”, “expect”, “believe”, “plan” and other similar terms. These statements reflect management’s current expectations regarding future events and operational performance and speak only as of the date of this document. This information should not be expected to be updated, supplemented or revised at all times, whether as a result of new information, changing circumstances, future events or otherwise.
SOURCE Pollard Banknote Limited
For further information: Doug Pollard, Co-CEO, Email: [emailÂ protected]; Rob Rose, Chief Financial Officer, Email: [emailÂ protected]; John Pollard, Co-Managing Director, Email: [emailÂ protected]; Pollard Banknote Limited, Telephone: (204) 474-2323