Pollard Banknote and Michigan Lottery Launch PAC-MAN Program
Pollard Banknote has partnered with the Michigan Lottery to launch a new omnichannel PAC-MAN program.
The game, for the first time in Michigan Lottery history, features an instant ticket, pull-tab ticket, and online instant play, all of which feature the famous yellow pellet-eating character.
Pollard Banknote has partnered with the Michigan Lottery in all aspects of the program, including aspects such as game concept development and marketing support. The $2 Instant Ticket, $1 Pull-Back Game and Online Instant Game were all printed or produced by the band and its affiliates.
“As one of the most recognizable arcade brands with proven success in North American lotteries, this program offers unprecedented engagement across all touchpoints and a maze experience that everyone will enjoy. Michigan Lottery players and PAC-MAN fans.” a statement from Pollard Banknote read.
A top prize of $30,000 is available on the instant ticket if PAC-MAN progresses from start to finish or the player uncovers a cherry, while players win on the pull tab ticket and online instant play by matching three consecutive symbols in a horizontal row.
“The Michigan Lottery’s decision to launch an omnichannel PAC-MAN program builds on a well-known brand that provides players with a multi-faceted gaming experience, maximizing engagement across all lottery channels,” said Donna. Preziotti, Senior Director of Sales and Marketing at Pollard Banknote.
“With a comprehensive marketing campaign that includes point-of-sale and digital advertising, we are confident this program will resonate with gamers and be a welcome addition to the existing portfolio of instant tickets, pull tabs and instant games in Michigan Lottery line.”