Pollard Banknote and the Michigan Lottery celebrate 25 years of partnership
WINNIPEG, MB, November 30, 2021 /PRNewswire/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is thrilled to celebrate 25 years of outstanding partnership with the Michigan Lottery (“Lottery”). Since Pollard Banknote and the Lottery began their collaborative and successful working relationship in 1996, the Lottery has raised over $19 billion in support of the Michigan School Aid Fund.
Backed by Pollard Banknote, the Lottery introduced a broad portfolio of exceptional games, effective retail initiatives and the expansion of the Lottery ecosystem with the launch of several engaging digital games, as well as the most popular iLottery program successful in the world. United States. Pollard Banknote also works closely with the Lottery to provide strategic advice, backed by research, analysis and information on all aspects of its programs. Further proof of Pollard Banknote’s commitment to the state, it operates a manufacturing facility in Ypsilanti, MI, which employs hundreds of staff proudly dedicated to supporting the Lottery.
In addition to printing the majority of the Lottery’s instant tickets, Pollard Banknote is working with the Lottery to grow and strengthen its instant ticket portfolio with timely new prize launches and the integration of new game concepts, prize structures optimal, innovative printing methods, and a digital game that extends the player experience. Since the first Cashword lottery ticket launched in 2001, Pollard Banknote has helped grow its core brands – Cashword, Bingo and Wild Time – to include multiple prize tiers, award-winning games and popular linking apps. Since 2017, the Cashword brand alone has generated over 12% of all instant game sales.
The Michigan Lottery also introduced its players to many of Pollard Banknote’s state-of-the-art printing innovations. For example, banknotes adorned with Pollard Banknote’s patented Scratch FX glitter effect®, including some of the Lottery’s most popular game families, have been instrumental in generating over 50% of all instant game sales since 2017.
Over the years, Pollard Banknote has supported the Michigan Lottery’s commitment to retail excellence with effective product strategies and solutions. Michigan was the first lottery to introduce quadruple dispensers from Schafer Systems, a Pollard Banknote company. These four-game dispensers placed directly on the counter of the retail store showcase certain instant games and have been shown to increase sales significantly. More recently, the lottery has introduced eye-catching Illuminated Menu Boards (“LMBs”). Building on the success of its LMB pilot, the Lottery has since installed over 1,000 LMBs.
“We are delighted to celebrate 25 years of partnership with Pollard Banknote. Together, we have developed and executed new products, retail solutions and digital innovations that have led to increased revenue and exciting new instant games for gamers,” said glenn strong, deputy commissioner of gaming and marketing for the Michigan Lottery. “We look forward to continuing to work together as we pursue innovative, market-leading solutions, all to benefit the Michigan School Aid Fund.”
“I have had the pleasure of working with the Michigan Lottery during the 25 year partnership with Pollard Banknote,” said Donna Preziotti, director, sales and marketing for Pollard Banknote. “The Lottery was a pioneer in the industry, and we are proud to have established a stronger partnership with the Lottery, providing them with a strategic portfolio of solutions unique to their market that has enabled them to raise more funds for the public education in Michigan.”
About the Pollard ticket
Pollard Banknote is a leading lottery partner for over 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a suite range of digital offerings, from world-class mkodo gaming applications to player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries maximize player engagement, sales and revenue for worthy causes. Pollard Banknote also supplies break open tickets, bingo paper and its diamond game and Compliant Gaming games and electronics to charitable and other gaming markets in North America. Founded in 1907, Pollard Banknote is owned approximately 64.3% by the Pollard family and 35.7% by public shareholders, and is listed on the Toronto Stock Exchange (PBL). For more information, please visit our website at www.pollardbanknote.com.
Certain statements contained in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially. results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, these statements include words such as “may”, “will”, “expect”, “believe”, “plan” and other similar terms. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. It should not be expected that this information will under any circumstances be updated, supplemented or revised, whether as a result of new information, changed circumstances, future events or otherwise.
SOURCE Pollard Banknote Limited