Pollard Banknote Congratulates Texas Lottery on $20 Million Supreme, America’s First $100 Scratch Ticket Game
$20 million Supreme debuted in response to the overwhelming popularity of higher-priced Texas Lottery scratch tickets, an industry-wide trend that has emerged in recent years. that of the lottery $50 price has played a major role in its impressive financial performance, achieving the highest percentage of sales growth in fiscal year 2021 compared to other price levels, and driving record contributions to Texas education, accordingly. The introduction of $20 million Supreme represents a natural progression from the $50 prize point, which the Texas Lottery was among the first lotteries to introduce fifteen years ago. Pollard Banknote‘s Scratch FX® gives the ticket an unrivaled shine, while Soft Touch™, part of The Touchables™ range of specialty inks, imparts a distinct tactile characteristic to the ticket surface. With three bonus spots and engaging captions, $20 million Supreme is expected to contribute substantially to fiscal 2022 revenue generation.
“The Texas Lottery is excited about the monumental launch of $20 million Supreme,” said Gary Sorrow, Executive Director, Texas Lottery Commission. “The introduction of $100 The game will provide Texas Lottery players with more convenience when purchasing $100 or more lottery products at a time, and will provide increased efficiency for our Texas Lottery retailers, who still face the challenges of long transaction times for large purchases. With prices from $150 and four unprecedented cash prizes from $20 millionwhich are the largest cash prizes the Texas Lottery has ever offered in a scratch ticket game, we anticipate the game to generate tremendous excitement among players and retailers and provide much-needed support for public education throughout the state of Texas.”
“We are thrilled to partner with the Texas Lottery to bring the first $100 scratch ticket game in the US lottery market,” said Brad Thompson, Vice President, Sales and Marketing, Pollard Banknote. “With a diverse portfolio of offerings, many of which feature Pollard Banknote printing innovations, the Texas Lottery consistently demonstrates how much it understands its players. $20 million Supreme is the newest example of how the Texas Lottery delivers world-class merchandise to support worthy causes across the state. »
About the Texas Lottery
Since the first ticket was sold in 1992, the Texas Lottery has generated $34.6 billion in revenue for the state and distributed $74 billion in prizes to lottery players. Since 1997, the Texas Lottery has donated $28.7 billion to the Foundation School Fund, which supports public education in Texas. As authorized by the Texas Legislature, some Texas Lottery revenue benefits state programs, including the Veterans Assistance Fund. Since launching the first veteran-themed scratch ticket game in 2009, the Texas Lottery has donated more than $179 million for Texas veteran support programs. The Texas Lottery offers several entertaining games for lottery players, including Powerball®, Mega Millions®, Lotto Texas®, All or Nothing™, Texas Two Step®, Pick 3™, Daily 4™, Cash Five® and games of scratch tickets. For more information, visit us on Facebook, Twitter, Instagram, YouTube or texaslottery.com. PLAY RESPONSIBLY.
About the Pollard ticket
Pollard Banknote is a leading lottery partner for over 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, in-line ticket options and merchandising solutions driving sales from of its Schafer Retail Solutions + portfolio. It also offers a full suite of digital offerings, ranging from world-class gaming applications to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries maximize player engagement, sales and revenue for worthy causes. Pollard Banknote also provides break open tickets, bingo paper, ATMs and its diamond game and Compliant Gaming games and electronics to charitable and other gaming markets in North America. Founded in 1907, Pollard Banknote is owned approximately 64.3% by the Pollard family and 35.7% by public shareholders, and is listed on the Toronto Stock Exchange (PBL). For more information, please visit our website at www.pollardbanknote.com.
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SOURCE Pollard Banknote Limited