Pollard Banknote Congratulates Texas Lottery on Historic $50 Casino Millions Scratch Ticket Game
Offer a first prize of $5 million and more $250 million in total prices, Casino Millions was an instant hit among Texas Lottery players. the $50 The prize point continues to be a sales juggernaut for the Texas Lottery and a constant source of fun and excitement for its players.
The Texas Lottery’s first collaboration with Pollard Banknote at $50 the price was almost ten years ago with a ticket with dazzling Scratch FX®, which makes the banknotes look luxurious and high value. Over the ensuing years, demand for the category grew, leading the Texas Lottery to offer three $50 games on the market at any time. Casino Millions represents the continued development of the ever-popular prize lottery, taking it to the next level with Pollard Banknote‘s Scratch FXtra™ printing innovation, which combines Scratch FX® patterns with a visually striking holographic dollar sign to create an eye-catching note that has no equal in retail.
“We are delighted with the success of the Casino Millions scratch ticket game,” said Gary Sorrow, Executive Director of the Texas Lottery. “Our players enjoy high quality and engaging scratch ticket games with exciting prizes, and Casino Millions book on all aspects. We look forward to continuing our collaboration with Pollard Banknote to bring exciting games to Texans for years to come.”
“We are pleased to congratulate the Texas Lottery on the outstanding success of its Casino Millions scratch ticket game,” said Brad Thompson, Vice President, Sales and Marketing, Pollard Banknote. “The Texas Lottery has been an industry leader in launching games in $50 prize level and the significant accomplishment of achieving more $140 million sales with a single game has reinforced the Texas Lottery’s understanding of its players. As a proud partner of the Texas Lottery, we look forward to helping it continue to drive sales in support of public education statewide. »
About the Texas Lottery
Since the first ticket sold in 1992, the Texas Lottery has generated $34.1 billion in revenue for the state and distributed $73 billion in prizes to lottery players. Since 1997, the Texas Lottery has contributed $28.2 billion to the Foundation School Fund, which supports public education Texas. As authorized by the Texas Legislature, some Texas Lottery revenue benefits state programs, including the Veterans Assistance Fund. Since launching the first veteran-themed scratch ticket game in 2009, the Texas Lottery has contributed more than $172 million for programs supporting Texas Veterans. The Texas Lottery offers several entertaining games for lottery players, including Powerball®Mega Millions®Texas Lotto®All or Nothing™, Texas Two Step®Pick 3™, Daily 4™, Cash Five® and scratch ticket games. For more information, visit us on Facebook, Twitter, Instagram, YouTube or texaslottery.com. GAMING RESPONSIBLY
About the Pollard ticket
Pollard Banknote is a leading lottery partner for over 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a suite range of digital offerings, from world-class mkodo gaming applications to player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries maximize player engagement, sales and revenue for worthy causes. Pollard Banknote also supplies break open tickets, bingo paper and its diamond game and Compliant Gaming games and electronics to charitable and other gaming markets in North America. Founded in 1907, Pollard Banknote is owned approximately 64.3% by the Pollard family and 35.7% by public shareholders, and is listed on the Toronto Stock Exchange (PBL). For more information, please visit our website at www.pollardbanknote.com.
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SOURCE Pollard Banknote Limited