Pollard Banknote electrifies its licensed games portfolio with the addition of Chevrolet® Silverado® EV
WINNIPEG, MB, May 17, 2022 /PRNewswire/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce the addition of the first-ever all-electric Chevrolet® truck — Silverado® EV — to its portfolio of licensed properties, available for use on printed banknotes. The Silverado® EV joins fellow Chevrolet Silverado® and Corvette® Stingray™ brands in Pollard Banknote’s Licensed Gaming Collection, forming a powerful brand trio for its loyal and passionate fan base.
With over 20 million Chevy™ trucks on the road today, the addition of the Silverado® EV is sure to excite gamers and be an incredible addition to a lottery’s gaming lineup. The all-new Silverado® EV was unveiled at the 2022 Consumer Electronic Show and will debut as a 2024 model, available fall 2023. The all-electric truck was built from the ground up and is powered with a range of 400 miles (640 kilometers) on a full charge and up to 10,000 pounds (4,534 kilograms) of maximum towing. Silverado® fans and lottery players will want to grab instant tickets featuring the first-ever all-electric version of the legendary truck, with a chance to be among the first to own it.
Silverado® joined Pollard Banknote‘s licensed gaming portfolio in 2018. Since then, the brand has launched six times in five jurisdictions, with players set to play and potentially win a Chevrolet Silverado® truck or cash prize.
“The Chevrolet Silverado® is one of the most reliable and durable full-size trucks on the road, and it’s the best-selling full-size pickup among American buyers aged 18 to 34,” notes Brad Thompson, Vice President, Sales and Marketing, Pollard Banknote. “The vehicle category is rooted in the lottery industry, and we’re excited to expand our portfolio of licensed games to include the Silverado® EV as automakers look to producing more vehicle options. electricity for consumers.
To support strong sales and engagement, the Pollard Banknote Licensed Games team offers lotteries a complete turnkey program that includes themed ticket design, programming and printing, as well as various optional enhancements such as second chance draws, merchandise prizes, experiential prizes, point of sale programs and digital marketing.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest automotive brands, available in 79 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric and fuel-efficient vehicles that deliver performance engaging, heart-pounding design, passive vehicles and active safety features and easy-to-use technology, all at a value. For more information on Chevrolet models, visit www.chevrolet.com.
About the Pollard ticket
Pollard Banknote is a leading lottery partner for over 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, in-line ticket options and merchandising solutions driving sales from of its Schafer Retail Solutions + portfolio. It also offers a full suite of digital offerings, ranging from world-class gaming applications to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries maximize player engagement, sales and revenue for worthy causes. Pollard Banknote also provides break open tickets, bingo paper, ATMs and its diamond game and games and electronic gaming devices conforming to the charitable and other gaming markets in North America. Founded in 1907, Pollard Banknote is owned approximately 64.3% by the Pollard family and 35.7% by public shareholders, and is listed on the Toronto Stock Exchange (PBL). For more information, please visit our website at www.pollardbanknote.com.
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SOURCE Pollard Banknote Limited