POLLARD BANKNOTE SELECTED AS A FINALIST IN TWO CATEGORIES AT THE INTERNATIONAL GAMING AWARDS
WINNIPEG, MB, January 10, 2022 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is proud to announce that it has been selected as a finalist in two separate categories at the 2022 International Gaming Awards. Pollard Banknote has been shortlisted for the American Gaming Company Award of the of the Year and the Lottery Product of the Year award for its innovative Struck By Luck progressive jackpot instant game concept.
The US Gaming Company of the Year award is open to North and South American companies and is awarded to the organization that has demonstrated consistent growth and a focus on customer service, innovation and technology to engage and retain customers. As a finalist in this category, Pollard Banknote is recognized as a leader and partner of choice for the lottery industry. With a focus on developing innovative products across print and digital games, the company seeks to build self-sustaining partnerships with each of its lottery customers by providing tailored strategic solutions for each unique jurisdiction and aims to help them: grow with products and services that attract and retain both new and existing players; build merchandising strategies that optimize their retail presence; and activate the right mix of digital products to support their digital journey.
Pollard Banknote was also nominated for the Innovation Driven Lottery Product of the Year award for its revolutionary new instant game concept, Struck By Luck, featuring a progressive jackpot component recently introduced to the instant ticket market. The concept relies on both the traditional instant ticket game and a multi-tiered digital component through which players can watch in anticipation as the progressive jackpot grows. Struck By Luck can be offered in a range of game styles, is customizable by jurisdiction, and has been proven to generate excitement and word-of-mouth that engages both gamers and non-gamers.
“Pollard Banknote is honored to be recognized as a finalist in two categories for this year’s International Gaming Awards,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “We are driven by the goal of providing our lottery partners with the best products and services the industry has to offer, which includes exceptional games that excite and engage players, retail excellence through effective in-store strategies and retail network expansion, and digital innovation that cultivates a more robust and interactive experience. Struck By Luck is an example of a game concept that blends these three areas to create a truly unique offering that will excite players. We look forward to continuing to work with our customers to drive ticket sales and maximize contributions for the worthy causes they support.”
The International Gaming Awards, which are in their 15thand year, is judged by an esteemed panel of industry experts and highlights the best from the global gaming industry. Winners will be announced on April 11, 2022during an award ceremony at London, England.
About the Pollard ticket
Pollard Banknote is a leading lottery partner for over 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a suite range of digital offerings, from world-class mkodo gaming applications to player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries maximize player engagement, sales and revenue for worthy causes. Pollard Banknote also supplies break open tickets, bingo paper and its diamond game and games and electronic gaming devices compliant with charity markets and other games in North America. Founded in 1907, Pollard Banknote is owned approximately 64.3% by the Pollard family and 35.7% by public shareholders, and is listed on the Toronto Stock Exchange (PBL). For more information, please visit our website at www.pollardbanknote.com.
Certain statements contained in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially. results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, these statements include words such as “may”, “will”, “expect”, “believe”, “plan” and other similar terms. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. It should not be expected that this information will under any circumstances be updated, supplemented or revised, whether as a result of new information, changed circumstances, future events or otherwise.
SOURCE Pollard Banknote Limited
For further information: Doug Pollard, Co-CEO, Email: [email protected]; John Pollard, Co-Managing Director, Email: [email protected]; Rob Rose, Chief Financial Officer, Email: [email protected]Pollard Banknote Limited, Telephone: (204) 474-2323