Pollard Banknote to Launch PAC-MAN Lottery Game in Michigan
Pollard Banknote, a top-tier instant lottery game distributor and developer, has partnered with the Michigan Lottery to create a new omnichannel program based on the PAC-MAN experience. This will be an all-new game that Michigan Lottery will pilot for its customers in the Great Lakes State and introduce them to an innovative take on the popular classic.
PAC-MAN comes alive in a new lottery game
The PAC-MAN experience will come with a pull-tab ticket, instant ticket, and will also be available as a dedicated online experience. The design and gameplay of the game will focus on the pellet-eating carnivorous blob character. Pollard Banknote is helping the Michigan Lottery start from the ground up and will oversee every step of the process, from pure game concept through development and marketing execution.
The instant ticket will cost $2 and players will pay $1 for break open tickets. Pollard Banknote released a statement in which it called the partnership a unique opportunity to bring one of the most recognizable arcade experiences of all time to the lottery. North America and Michigan in particular are perfect places for this to happen. The press release further adds:
“This program offers unprecedented engagement across all touchpoints and a maze experience that will appeal to all Michigan Lottery players and PAC-MAN fans.”
The PAC-MAN instant ticket game can reward up to $30,000 as the top prize and players will have the opportunity to discover high paying symbols while blasting their way through various applets.
The game is destined to succeed through gameplay and marketing
Players who play the pull game will have a chance to win by eating and revealing three matching consecutive symbols in a horizontal role. Commenting on the opportunity, Pollard Banknote Senior Director of Sales and Marketing Donna Preziotti said:
“The Michigan Lottery’s decision to launch an omnichannel PAC-MAN program builds on a well-known brand that provides players with a multi-faceted gaming experience, maximizing engagement across all lottery channels.”
Pollard Banknote Senior Director, Sales and Marketing Donna Preziotti
Preziotti is confident that the program will be a hit with gamers. Everything about it is designed to appeal to Michigan Lottery customers with the game’s program offering exciting gameplay and smart, targeted digital advertising to raise awareness of the product.
This game will no doubt be a welcome addition to Michigan Lottery’s distinct portfolio of gaming opportunities, including draw, online and instant games, Preziotti concluded.