Pollard Banknote welcomes you to “Flavortown” as Guy Fieri joins its portfolio of licensed games

WINNIPEG, MB, August 23, 2022 /PRNewswire/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that Guy FieriEmmy-winning television host and one of the world’s most iconic culinary stars, has joined his portfolio of games licensed for use on printed instant tickets.

Cook, restaurateur and New York Times bestselling author Guy Fieri is truly one of a kind. He is globally adored for his love of food and his deep appreciation for the hard workers in the restaurant industry, and in 2019 the dynamic TV show host received a coveted star on the famed Hollywood Walk of Fame. Famous. Additionally, Guy and his team at Knuckle Sandwich, LLC have created a thriving food and beverage empire. His most recent creation is Flavortown Kitchen, a 175-location delivery-only restaurant brand that features Guy’s real flavors to complement his more than 80 scratch-kitchen restaurant concepts worldwide.

In February 2022, the mayor of Flavortown made his first-ever commercial halftime appearance during Super Bowl LVI, which had an estimated audience of over 208 million viewers and helped propel his popularity to new heights. With her signature style and over 6.6 million followers on various social media platforms, Guy Fieri has established a healthy brand that prioritizes food, fun and philanthropy, providing an excellent fit with the lottery industry, and instant tickets in particular.

“Pollard Banknote strives to bring fun, exciting and diverse brands to our lottery customers, and we believe the endless possibilities offered by Guy Fieri instant tickets, in terms of art design and price, will be well received,” said Brad Thompson, Vice President, Sales and Marketing, Pollard Banknote. “at Guy Fieri an instantly recognizable personality coupled with his extensive philanthropic efforts aligns well with lotteries looking to launch dynamic new instant tickets that will drive returns to worthy causes.”

To support strong sales and engagement, the Pollard Banknote Licensed Games team offers lotteries a complete turnkey program that includes themed ticket design, programming and printing, as well as various optional enhancements such as second chance draws, merchandise prizes, experiential prizes, point of sale programs and digital marketing.

Name and pictures of Guy Fieri and Flavortown used with permission © and ™. All rights reserved. Guy Fieri, the guy! The logo and Flavortown are trademarks of Knuckle Sandwich, LLC.

About the Pollard ticket

Pollard Banknote is a leading lottery partner for over 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, in-line ticket options and merchandising solutions driving sales from of its Schafer Retail Solutions + portfolio. It also offers a full suite of digital offerings, ranging from world-class gaming apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries maximize player engagement, sales and revenue for worthy causes. Pollard Banknote also provides break open tickets, bingo paper, ATMs and its diamond game and games and electronic gaming devices conforming to the charitable and other gaming markets in North America. Founded in 1907, Pollard Banknote is owned approximately 64.3% by the Pollard family and 35.7% by public shareholders, and is listed on the Toronto Stock Exchange (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking statements

Certain statements contained in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially. results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, these statements include words such as “may”, “will”, “expect”, “believe”, “plan” and other similar terms. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. It should not be expected that this information will under any circumstances be updated, supplemented or revised, whether as a result of new information, changed circumstances, future events or otherwise.

SOURCE Pollard Banknote Limited

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